Google has expanded its AdSense for Search network to include advertisements within AI chatbot conversations, according to reporting by Julia Love for Bloomberg. This move is part of Alphabet’s strategy to maintain its digital advertising dominance as generative AI technology grows. Google tested the approach with AI startups including iAsk and Liner before wider implementation. Generative AI startups are increasingly exploring ad-based business models to offset the high costs of operating their services. The approach allows Google to potentially profit even if its search market share decreases. While Google confirmed that “AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences,” companies like Perplexity AI have established direct relationships with advertisers instead of using Google’s network.