OpenAI is currently losing money on its $200 monthly ChatGPT Pro subscription due to higher-than-expected usage by subscribers. According to reporting by Kyle Wiggers for TechCrunch, CEO Sam Altman personally set the price, expecting it to be profitable. The premium service, launched in late 2024, provides access to advanced AI models and removes usage limits. Despite raising approximately $20 billion since its founding, OpenAI remains unprofitable, with reported losses of about $5 billion on revenue of $3.7 billion last year. The company is now considering price increases across its subscription tiers and exploring usage-based pricing models. OpenAI projects ambitious revenue growth, targeting $11.6 billion this year and $100 billion by 2029, though current infrastructure and operational costs remain significant challenges.