ChatGPT surpassed Instagram and TikTok to become the world’s most downloaded non-game app in March 2024, according to app intelligence provider Appfigures. Sarah Perez of TechCrunch reports that the AI chatbot saw downloads increase by 28% from February, reaching 46 million new installations. This represents ChatGPT’s biggest month ever and its first time topping the global download charts. March upgrades to the app included improved image generation capabilities, which sparked viral sharing of Studio Ghibli-style images, and enhanced voice features. Appfigures founder Ariel Michaeli suggests ChatGPT’s success stems from its brand recognition, noting that “ChatGPT is becoming a verb” similar to Google. The top 10 apps collectively saw 339 million downloads in March, higher than February’s 299 million.