Report: How brands are using AI influencers to fake customer reviews on social media

Brands are using AI-generated influencers to mimic authentic customer experiences on social media, often without any disclosure to consumers. Sarah Marsh reports for The Guardian that an investigation identified several companies posting AI-generated videos and photos designed to look like real user-generated content (UGC). Examples include a video of an apparently AI-generated bride praising a …

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Claude Tag: Anthropic turns Slack into a permanent home for your artificial teammate

Anthropic has launched Claude Tag, a product that places its AI model inside Slack as a permanent, shared team member. Unlike earlier AI integrations, Claude Tag is not a chatbot that answers individual questions. It participates in channels, remembers past conversations, takes on tasks autonomously, and proactively flags information it considers relevant. The product is …

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AI written books are flooding Amazon with near-identical covers

A collage of roughly 220 Amazon book covers reveals a hidden pattern in the flood of AI generated nonfiction. The covers, all discovered by searching for “100,000 whys”, look deceptively normal. Yet their eerie similarity exposes the telltale footprint of large language models. Security researcher and writer Michał Zalewski presents the collage on his blog …

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AI is killing how-to book sales, data from author Tim Ferriss shows

Author and entrepreneur Tim Ferriss is seeing dramatic drops in sales across his entire book catalog, and he writes for his personal blog that the rise of AI chatbots is the primary cause. His data, drawn from BookScan domestic print figures, shows a sharp acceleration in decline that closely tracks the mainstream adoption of large …

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Adobe Firefly expands with agentic AI tools for creators

Adobe has significantly expanded its Firefly creative platform with agentic AI capabilities, bringing an AI assistant that can execute multi-step creative workflows into both its standalone Firefly studio and its core Creative Cloud applications. The company reports that Firefly AI Assistant, powered by Adobe’s creative agent, is now in public beta across Premiere Pro, Photoshop, …

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New EU law: Transparency obligations for AI content explained

Starting August 2, 2026, the transparency obligations of the EU AI Act will apply, and this of course affects you as a content professional, if you are based in the EU. However, various pieces of misinformation are circulating about this law. For instance, just the other day I saw the claim that soon, all AI-generated …

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