Coca-Cola has released new holiday commercials created with AI, a year after its first AI-generated ads drew criticism from creative professionals. Katie Deighton reports for The Wall Street Journal. The new “Holidays Are Coming” campaign includes two commercials produced by AI studios Silverside and Secret Level. Chief Marketing Officer Manolo Arroyo says the production was …
Researchers have developed a method called Verbalized Sampling that uses a single sentence to make generative AI models produce more diverse and creative responses. The technique works on large language models like GPT-4 and Claude without requiring any retraining. Carl Franzen reports for VentureBeat that this method addresses the common problem of AI models giving …
Major players in the music and gaming industries are moving from legal disputes over copyright to strategic collaborations with generative AI companies. This shift focuses on creating licensed AI tools that ensure artists and rights holders are compensated and maintain control over their work. A key example is the recent settlement between Universal Music Group …
Content for online shops needs to change because its audience is changing: Your next “customer” might not be a human but an AI. You think this seems far-fetched? It’s not. It is a shift happening right now. The way people discover, compare, and buy products is being changed by AI assistants like ChatGPT, AI search …
At its annual MAX conference, Adobe announced a wide range of new artificial intelligence features for its Creative Suite, focusing on its generative AI platform, Firefly, and flagship applications like Photoshop and Premiere Pro. The company is expanding the capabilities of Firefly, its generative AI tool for images and video. Individual users can now train …
Microsoft has announced a significant update for its AI assistant, Copilot, introducing a range of new features designed to make it more collaborative, personal, and deeply integrated into its products. The updates include a shared chat function called Copilot Groups, an optional “real talk” mode for more personality, and a new animated character named Mico. …
OpenAI announced the launch of its web browser, ChatGPT Atlas, today. It’s initially available for macOS only, with other platforms to follow. According to OpenAI CEO Sam Altman, the product represents “a rare once-in-a-decade opportunity to rethink what a browser can be.” The launch places OpenAI in direct competition with established players like Google Chrome …
More people around the world are concerned than excited about the growing use of artificial intelligence, and they place greater trust in their own country or the European Union to regulate it than in the United States or China. These are key findings from a comprehensive survey across 25 countries by the Pew Research Center. …
For years, the world seemed simple: you create valuable content, and search engines like Google sent you traffic. It was the core bargain of the open web. That fundamental agreement is now being rewritten by AI. Instead of acting as a directory that sends users to your website, Google’s new AI Mode is designed to …
Wikipedia volunteers have compiled an extensive field guide to detect AI-generated text on the online encyclopedia. The document lists dozens of writing patterns, formatting quirks and technical markers that signal undisclosed use of chatbots like ChatGPT. WikiProject AI Cleanup publishes the guide as an advice page for editors. The list draws on observations from thousands …