In-depth explanations and comparisons of AI tools and platforms
ChatGPT started the generative AI revolution. Since then, it has grown tremendously. Today, it’s the number one AI platform and offers a multitude of tools, services, and plans. Moreover, because the industry is in such a dynamic phase right now, things keep changing. In other words: It’s hard to keep up with the latest developments, …
ChatGPT is the pioneer and most used platform when it comes to generative AI. But is it still the best choice? On this page, I’ll give you an overview of the market leader and three of its strongest competitors: Google’s Gemini, Microsoft’s Copilot, and Claude from the quickly growing startup Anthropic. My question: Which of …
Microsoft Copilot is an AI assistant integrated into the Microsoft 365 suite. It operates within familiar applications like Word, Excel, PowerPoint, and Teams. For marketers, it offers a way to automate administrative tasks and analyze internal data. Copilot is different from standalone chatbots like ChatGPT. Its primary function is to connect with your organization’s internal …
The generative AI landscape is dominated by OpenAI, Google, and Anthropic. In the past year, a new multi-billion-dollar player from Paris, Mistral AI, has emerged as a significant contender, especially for European users. The company is also getting attention for its rapid growth and its dual strategy: Their approach combines a powerful, user-friendly chatbot named …
Not long ago, generating an image with AI was mostly a technological novelty. It was a nice party trick with limited practical use. As of 2025, that has changed. AI image generation has evolved into a practical tool for marketing professionals. From unique visuals for social media campaigns to website assets and conceptual product shots: …
If you’re a content creator, your browser is more than just a window to the web. It’s basically your office. And for many of us, it’s a pretty messy one! Picture your screen right now. How many tabs are open? Ten? Twenty? A chaotic mix of Google Docs, a competitor’s blog, SEO tools, a thesaurus, …
Google’s entry into the generative AI arena isn’t just a single product. It’s an integrated ecosystem designed to provide AI assistance in many ways and places. Gemini acts as the engine powering everything from Google Docs and Gmail to Google Ads and advanced video creation tools. Instead of switching to a separate AI app, it …
In the rapidly evolving landscape of digital marketing, 2025 is a pivotal year for artificial intelligence in video creation. While it’s still early for the technology, the quality of AI-generated video has improved dramatically. The conversation has shifted from a speculative “Can AI make a video?” to a more practical “How can AI video support …
The landscape of AI-powered research has quickly widened in 2025. What started with ChatGPT’s Deep Research feature has evolved into a competitive field of tools, each offering different approaches to the same fundamental promise: turning hours of manual research into minutes of AI-driven analysis. Available options are ranging from free offerings to enterprise-grade solutions. If …
Claude is an AI assistant developed by Anthropic that has emerged as a notable alternative to ChatGPT. What distinguishes Claude for marketing professionals is its writing quality, instruction-following precision, and design philosophy centered on helpful, harmless responses. This overview examines Claude’s capabilities from a marketing perspective, exploring how its strengths translate into practical advantages for …