Content for online shops needs to change because its audience is changing: Your next “customer” might not be a human but an AI. You think this seems far-fetched? It’s not. It is a shift happening right now. The way people discover, compare, and buy products is being changed by AI assistants like ChatGPT, AI search …
For years, the world seemed simple: you create valuable content, and search engines like Google sent you traffic. It was the core bargain of the open web. That fundamental agreement is now being rewritten by AI. Instead of acting as a directory that sends users to your website, Google’s new AI Mode is designed to …
For years, the goal was simple: get to the top of the Google results page. We wrote articles, built links, and optimized every element of our content to earn that precious number one spot. But what happens when the results page as we know it changes radically? What if, instead of a list of blue …
What if you could take a piece of writing or an image you love and capture its style, tone, or structure in a way that’s easy to reuse, recreate, or adapt? What if you could say to an AI: “This is the kind of result I want. Break it down for me, so I can …
Many people use ChatGPT for writing but end up disappointed with the results: the texts seem too generic and lifeless or simply aren’t helpful. The cause isn’t always the AI itself, but rather how we interact with it. In this article, I’ll show you how to use ChatGPT, Claude, and other AI tools more effectively …
AI agents have quickly become one of the hottest topics in artificial intelligence, promising to transform the way creative professionals and marketers work. You’ve probably encountered headlines touting tools like ChatGPT Deep Research, OpenAI’s Operator, Google’s Agentspace, or Anthropic’s Claude with its “Computer Use” feature. These technologies claim to autonomously perform complex tasks—from in-depth market …
Deep Research is one of those offerings that you have to try for yourself to really understand what it is all about. At least, that’s how it was for me. Right after my first experiment with it, I was amazed and thought: This could change my work almost as much as ChatGPT itself has already …
As creative professionals, we’ve already witnessed how generative AI has transformed the way we create content, design visuals, and develop ideas. Now, there’s a new player in the field: Reasoning AI. Unlike traditional AI models that excel at pattern recognition or generating content, Reasoning AI models are designed to approach problems through logical analysis and …
When people talk about how to get better results with generative AI tools like ChatGPT, they often gravitate towards lists of ready-made prompts. These proven instructions are supposed to produce the desired results like a magic spell. I understand the appeal: It can seem hard to come up with your own winning prompts. It’s disheartening …
I am not a fan of having articles written by AI alone. In my experience, it still works much better to think of these services as tools and assistants. In that moment, they don’t do the work for you. Instead, they help you do certain tasks faster and more efficiently – including writing. Here’s an …