Microsoft Copilot is an AI assistant integrated into the Microsoft 365 suite. It operates within familiar applications like Word, Excel, PowerPoint, and Teams. For marketers, it offers a way to automate administrative tasks and analyze internal data. Copilot is different from standalone chatbots like ChatGPT. Its primary function is to connect with your organization’s internal …
The generative AI landscape is dominated by OpenAI, Google, and Anthropic. In the past year, a new multi-billion-dollar player from Paris, Mistral AI, has emerged as a significant contender, especially for European users. The company is also getting attention for its rapid growth and its dual strategy: Their approach combines a powerful, user-friendly chatbot named …
Content for online shops needs to change because its audience is changing: Your next “customer” might not be a human but an AI. You think this seems far-fetched? It’s not. It is a shift happening right now. The way people discover, compare, and buy products is being changed by AI assistants like ChatGPT, AI search …
For years, the world seemed simple: you create valuable content, and search engines like Google sent you traffic. It was the core bargain of the open web. That fundamental agreement is now being rewritten by AI. Instead of acting as a directory that sends users to your website, Google’s new AI Mode is designed to …
What if we see generative AI not solely as a threat to creatives, but also a powerful new tool for creative expression? Don’t get me wrong: I’m very familiar with the fears and criticism around AI. Just have a look at the tag “Criticism” on this page. It’s important to acknowledge and document these discussions: …
For years, the goal was simple: get to the top of the Google results page. We wrote articles, built links, and optimized every element of our content to earn that precious number one spot. But what happens when the results page as we know it changes radically? What if, instead of a list of blue …
Not long ago, generating an image with AI was mostly a technological novelty. It was a nice party trick with limited practical use. As of 2025, that has changed. AI image generation has evolved into a practical tool for marketing professionals. From unique visuals for social media campaigns to website assets and conceptual product shots: …
If you’re a content creator, your browser is more than just a window to the web. It’s basically your office. And for many of us, it’s a pretty messy one! Picture your screen right now. How many tabs are open? Ten? Twenty? A chaotic mix of Google Docs, a competitor’s blog, SEO tools, a thesaurus, …
Google’s entry into the generative AI arena isn’t just a single product. It’s an integrated ecosystem designed to provide AI assistance in many ways and places. Gemini acts as the engine powering everything from Google Docs and Gmail to Google Ads and advanced video creation tools. Instead of switching to a separate AI app, it …
In the rapidly evolving landscape of digital marketing, 2025 is a pivotal year for artificial intelligence in video creation. While it’s still early for the technology, the quality of AI-generated video has improved dramatically. The conversation has shifted from a speculative “Can AI make a video?” to a more practical “How can AI video support …