Amazon has introduced a generative AI tool that enables brands to create audio ads in addition to images and videos, expanding its advertising offerings at the Amazon unBoxed conference. As AdWeek reports, this new feature allows advertisers to generate ads using minimal product information and is part of a broader suite of tools aimed at enhancing campaign efficiency across Amazon’s platforms like Prime Video and Twitch. Jay Richman, Amazon’s vice president of creative experiences, emphasized the potential for these tools to foster full-funnel marketing opportunities. However, some advertisers feel that the current AI-generated content lacks the polish of human-created assets, noting limitations in the video generation capabilities.