In a new article on the Hootsuite website, Sarah Israel presents what she believes are the “10 best AI tools for copywriting” in 2024. These tools can help with various tasks such as brainstorming, writing social media posts, or search engine optimization. Among the offerings featured are OwlyWriter AI, ChatGPT, and HubSpot Content Writer. The author emphasizes that AI tools should not replace human creativity, but rather complement it. She also recommends always reviewing and editing the generated content.