Over half of longer English-language posts on LinkedIn are now likely AI-generated, according to a new analysis by Originality AI shared exclusively with WIRED. Kate Knibbs reports that the platform’s integration of AI writing tools, including features offered to Premium subscribers, has led to this significant shift. The analysis of 8,795 public posts showed a 189 percent spike in AI-generated content following ChatGPT’s release in early 2023.
The trend reflects LinkedIn’s evolving landscape, where users increasingly rely on AI tools for content creation. While some use specialized LinkedIn post generators, many prefer general-purpose language models like Claude and ChatGPT. Non-native English speakers particularly benefit from these tools for grammar correction and language refinement. LinkedIn maintains it has measures to detect low-quality and duplicate content, though it doesn’t track the specific number of AI-generated posts.