Consumer spending on AI apps reaches $1.1 billion milestone

Consumer spending on AI apps hit $1.1 billion in 2024, marking a 200% increase from the previous year. According to a “State of Mobile” report by Sensor Tower, as reported by Sarah Perez for TechCrunch, users spent approximately 7.7 billion hours using AI applications. The surge was led by apps like ChatGPT, which reached 50 million monthly active users faster than major platforms like Disney+ or YouTube Music. The report indicates that AI apps could enter the top 10 categories by consumer spending within a year if the current growth continues. Overall mobile app spending reached $150 billion globally in 2024, representing a 13% increase from 2023. The analysis covers both the iOS App Store and Google Play, excluding third-party app stores in regions like China.

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