New study ranks OpenAI as top AI vendor among seven market leaders

IT analyst firm GAI Insights has released the first comprehensive buyer’s guide for large language models and generative AI, identifying seven leading vendors in the enterprise market. According to the study, as reported by VentureBeat’s Taryn Plumb, OpenAI dominates with 65% market share, followed by Amazon, Anthropic, Cohere, CustomGPT, Meta, and Microsoft as emerging leaders.

The study evaluated 29 vendors based on factors including product innovation, technical capabilities, and strategic partnerships. GAI Insights projects significant market growth in 2025, with 33% of companies expected to deploy AI models in production, up from the current 5%. The report also highlights that 90% of current enterprise deployments use proprietary large language models, primarily due to data privacy and regulatory compliance requirements.

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