Media executives hesitant to fully embrace AI

Media executives are increasingly adopting AI tools for their daily work, though they remain cautious in their approach. According to a Digiday survey at the Digital Publishing Summit in Florida, executives primarily use artificial intelligence for basic tasks like email editing, transcriptions, and research. Some companies have prohibited the use of AI tools until appropriate guidelines are developed. Several publishers are already experimenting with integrating generative AI into their content management systems, such as for creating summaries or tagging content. Those surveyed view the ability to write effective AI prompts as a crucial future skill and practice this, even if they don’t always directly use the results.