New copywriting tool wants AI to do its homework first

German platform copywriting-ki.de has launched an AI tool that creates research briefs and direct-response marketing materials from a product or landing page URL. The company announces in an official press release that its workflow begins with product and audience research before generating copy.

The platform is aimed at freelance copywriters, agencies, marketing teams, and businesses creating their own advertising. Its briefing agent analyzes a supplied webpage, additional user material, and web research. It then produces a briefing that includes product findings, an empathy map, answers to 15 audience questions, a recommended writing style, and a central campaign concept, or “Big Idea.”

According to the company, the briefing takes seven to 10 minutes and usually does not require follow-up questions. The service says it does not rely on prebuilt personas or fixed audience segments. Instead, it creates research for each product individually.

From research to campaign assets

Users can generate landing pages, email campaigns, and ads for Google Ads and Facebook based on the resulting brief. A campaign tool can produce a landing page and up to seven coordinated emails in one process, the company says. Content can be edited in an integrated HTML editor and exported as ZIP, Word, or PDF files.

The software applies the SILBER framework, a method developed by founder and direct-response copywriter Wolfram von Gagern. It covers pain points, the desired outcome, solution, proof, objections, and response. The company says users can revise or discard every intermediate result, including the briefing and campaign concept.

Copywriting-ki.de says it runs on servers in Germany and uses AI models from Anthropic. It also says customer texts and research are not used to train external AI models. A seven-day free trial is available, with subscriptions starting at 48 euros per month including VAT.