Google reshapes its AI subscription lineup with new pricing and features

Google has overhauled its lineup of AI subscription plans, introducing a new lower-cost Ultra tier and lowering the price of its most expensive option. The changes were announced at the company’s I/O developer conference.

The new entry point into the Ultra tier costs $100 per month. Google says it targets developers, technical leads, and advanced creators. Subscribers at this level get a usage limit five times higher than the AI Pro plan in the Gemini app and Google Antigravity, the company’s agent-focused development platform. The plan also includes 20TB of cloud storage, access to the Gemini 3.5 Flash model, priority access to Google Antigravity, and a YouTube Premium individual plan.

For users who want more, the existing top-tier AI Ultra plan drops from $250 to $200 per month. It carries a usage limit 20 times higher than the Pro plan, according to Google.

This new pricing is comparable to what Anthropics offers for the Claude Max plans and OpenAI for the ChatGPT Pro plans.

Both Ultra tiers include two notable additions. Gemini Spark is a new AI agent, available in the US only, that can navigate across Google products and carry out complex tasks on a user’s behalf. Google says it will roll out as a beta for Ultra subscribers in the US shortly. Project Genie, a research prototype that lets users build interactive virtual worlds, is expanding to all eligible AI Ultra $200 subscribers globally and will add a Street View-based feature to anchor created worlds in real-world imagery.

Several features are rolling out to subscribers on the Plus, Pro, and Ultra plans:

• Gemini Omni, a new multimodal model that generates and edits video from text, image, and video inputs, including within Google Flow, the company’s AI creative studio
• Gemini 3.5 Flash, a model designed for faster performance on complex and agentic tasks
• AI Inbox in Gmail, which suggests to-do items, drafts replies, and surfaces related files
• Daily Brief, an agent that compiles a personalized summary from Gmail, Calendar, and Gemini chats each morning

Google is also changing how usage limits work. Rather than counting individual prompts, the company now uses a compute-based model that factors in the complexity of a request, the features used, and the length of a conversation. Limits refresh every five hours up to a weekly cap. This will sound familiar to anyone who uses Claude. If a user hits their limit on larger models, Google will shift them to smaller models automatically. AI Pro and Ultra subscribers can also purchase additional credits, mirroring Claude again.

AI Pro subscribers in select countries will receive a YouTube Premium Lite plan at no extra charge. Unlike a full Premium subscription, the Lite plan removes ads for some content categories but not all, according to ZDNet.

For non-developers, the choice between AI Plus at $8 per month and AI Pro at $20 per month remains, with the key difference being usage limits. ZDNet notes that some mobile carriers, such as Verizon in the US, offer AI Pro at a discounted rate.

Sources: Google Blog, ZDNet