Automattic has added an AI assistant to WordPress.com that works directly inside the website editor. The feature is available to users on Business or Commerce plans at no additional cost and must be enabled manually in site settings.
Once active, the assistant appears in the editor, the Media Library, and block notes. Users can issue plain-language commands to adjust layouts, change fonts or colors, add new pages, rewrite content, or translate sections. The assistant applies changes in real time, without requiring users to copy and paste results or write any code.
For image work, the assistant includes a “Generate Image” button in the Media Library. According to TechCrunch, the feature uses Google Gemini’s Nano Banana AI models. Users can generate new images or edit existing ones, specifying style and aspect ratio.
The block notes integration connects the assistant to a collaboration feature introduced in WordPress 6.9. Users can tag the assistant with @ai in block notes to request fact checks, headline ideas, or suggestions for specific paragraphs.
Automattic notes that the assistant works with block themes only. Users running classic themes will not see the assistant in the editor, though image generation in the Media Library remains available to them.
Users who build a site through the AI website builder receive the assistant automatically, regardless of their plan.
Sources: WordPress.com Blog, TechCrunch
