Perplexity

AI search engine Perplexity valued at more than $1 billion

AI-powered search tool Perplexity closed a new round of funding and is valued at more than $1 billion. With the new capital and a new Enterprise Pro Plan, the company plans to expand globally and offer its secure, AI-powered search service to enterprises.

What AI search engines like Perplexity mean for content marketing

Content marketing often focuses on topics that appeal to the widest possible audience. In this way, target audiences discover the company’s website and, for example, subscribe to a newsletter in the next step. The content is aimed at the beginning of the customer journey. However, these topics are often quite banal. As a result, it … Read more