Major enterprises are revealing their approaches to scaling generative AI as organizations prepare for widespread adoption in 2025. In an article published by VentureBeat, author Bryson Masse explores how companies like Wayfair and Expedia are combining custom solutions with external platforms to optimize their AI operations.
Wayfair’s CTO Fiona Tan reports that the company uses Google’s Vertex AI for general applications while developing proprietary tools for specific needs, such as product tagging. Expedia has implemented a multi-vendor LLM proxy layer that enables flexible integration of various AI models. The company’s senior vice president Rajesh Naidu emphasizes the importance of selecting the right tools for specific use cases while maintaining cost efficiency. Both companies highlight the significance of proper infrastructure, with cloud services currently playing a central role in their AI deployments.
The organizations have also established comprehensive training programs and governance structures to ensure responsible AI implementation. Expedia has created a Responsible AI Council to oversee AI-related decisions, while Wayfair focuses on training employees across departments to adapt to new AI-driven workflows. The companies’ experiences demonstrate that successful AI scaling requires a balanced approach combining technological flexibility, clear business objectives, and strong organizational support.