The place for my personal experience and opinion. I also share lots of tips and insights here.
Currently, there are two main trends in the AI market: AI as a product and AI as a feature. AI as a product mainly comes from startups like OpenAI, Anthropic, Ideogram, or Runway. You create an account and usually pay a monthly subscription fee to use these tools. Often, there is a free trial access … Read more
I often see discussions about the purpose and benefits of AI tools revolve around whether or not they can completely do your job. The answer is often clear: no, they can’t. If you want, you can always find a way to make AI look stupid. In a way, this is even helpful: you should always … Read more
When discussing artificial intelligence, we must not lose sight of the term “artificial”. In my opinion, there is too much discussion about whether an AI like ChatGPT is “really intelligent”. But that’s not the point. To explain it with a comparison: Is an artificial rose the same as a real, natural rose? No, not at … Read more
One of the uses of my many AI assistants is to help me improve my own posts. For example, I ask if I have thought about the most important topics and questions, if the whole thing is logically structured and written in an understandable way. AI tools are actually quite good at this. They have … Read more
In a previous Smart Content Report, I featured a funny illustrated guide generated by ChatGPT’s Dall-E: I find such “failures” interesting to see, because they can reveal fundamental problems. For example, we are still a long way from an AI that actually understands the world around it (“General World Model”). At the moment, these tools … Read more
There are many services that claim to be able to recognize AI text with “99% accuracy” – without providing any proof. At the same time, there are services that claim to adapt AI texts in such a way that no detector can recognize them. Both cannot be true at the same time. Granted: I can … Read more
… then try an alternative! Here is a concrete example: I wanted to use an AI assistant as a programming helper. Years ago, I tried to learn about iOS development. The main driver was an idea for a fairly simple Apple Watch app. I diligently studied Treehouse for a few weeks and thought I was … Read more
The hype around AI is certainly overblown at the moment. But that doesn’t change the fact that AI tools have permanently and profoundly changed the way I work as a content creator. By way of background, I am a journalist by training. Since 1999, I’ve worked almost exclusively online, and since 2015, mainly as a … Read more
In my opinion, many who are discovering AI tools like ChatGPT and others for their content marketing are making a big mistake. And it will soon come back to bite them. What I mean is this: With ChatGPT, for example, I can draft an article much faster than I could without it. Sometimes it feels … Read more
There are many AI image generators. But they often have one problem: copyright. First, it is not always clear where the training material comes from. Second, it is not certain to what extent you can get into legal trouble with the generated images. Such image generators are often out of the question for companies and … Read more